Brad Webb – creative communications portfolio

Graphic content

Welcome to my commercial design portfolio. My name is Brad Webb, and I’m a Melbourne-based creative specialising in book publishing, graphic design, print production, web development, event management, and communication projects. I’m open to freelance and contract work, so check out my digital gallery or email me for further information.

Greetings

I’m Brad Webb

With thirty years of experience in the creative industry, my areas of expertise include graphic design, corporate branding, digital publishing, creative writing, and traditional print production. As an academic, I have lectured at the higher education level in graphic design, interactive media, advertising, marketing, publishing, and editing.

Contact

I have worked with…

Portfolio

Services

Corporate Design

I can create a complete branding package including logo, typeface, style guide, and signage.

Print Production

My commercial design work incorporates digital and traditional production techniques.

Digital Design

I can build interactive web sites and mobile friendly platforms to suit any requirement.

Skill set and knowledge…

Graphic Design and Typography
Quality graphic design and finished art skills; Management of client projects and job traffic; Assessing requests for graphic design work based on priority and capacity; Managing client expectations via timely communication and negotiation; Management of visual brands, including advice, development, application, and style guides; Resourcing of graphic design functions; Proactive staff management including work allocation, review and performance management; Engaging and management of contractors as required; Managing supplier and client relationships and briefing processes.
Web Design and Digital Publishing
Experience in creating, managing and distributing written content; Excellent communication skills both written and verbal; Proactive with a strong news sense; Hands on experience establishing and interacting with online communities; Broad content creation skill set including writing, editing and management of photography and image-based assets; Manage and motivate a team of content creators to develop and deliver exceptional content across multiple channels including editorial articles, directories, videos, photography, social media, blogs and eNewsletters; Creating, delegating, and commissioning exceptional content that drives audience growth, reader engagement and, where applicable, delivers on client goals; Collaborating with the brand experience team to maximise distribution and effectiveness of content.
Creative Writing and Professional Editing
Develop, implement, and evaluate plans, policies, and actions to improve the efficiency and effectiveness of media, publications, and marketing. Provide reports on the effectiveness of media, publications, and marketing strategies and activities. Review and provide editorial oversight to ensure adherence to branding, writing, and publishing guidelines. Manage, advise, and assist with the production of external and internal publications and promotional material; Write, edit, and proofread content for digital and print communications; Disseminate information regarding industry opportunities and announcements.
Print Production and Book Publishing
Research creative, print and packaging opportunities; Delivery of all point of sale collateral; Oversee the execution and on time approval of product print, packaging, and in-store POS; Coordinate printing and production of collateral; Coordinate development and production of print and packaging; Select and recommend stock and print methods for product printing requests to deliver desired effect at required cost.
Company ID and Commercial Branding
Well-developed skills in developing and implementing significant community and industry consultation and stakeholder engagement programs across a diverse portfolio of strategic challenges; Negotiation and influencing skills to build and maintain partnerships with a wide range of stakeholders; Excellent verbal and written communication skills with a demonstrated ability to coach others and write clearly and simply for a wide range of audiences in a variety of styles; Demonstrated ability to identify and manage issues that could impact on organisational reputation or achievement of strategic objectives; Strong project management skills with an ability to lead complex communication and engagement projects; Ability to provide expert advice to business areas and senior management on strategic engagement opportunities to support activities, projects and programs; Ability to lead, manage, motivate and develop employees in effective community engagement, communication and stakeholder management.
Event Management and Corporate Promotions
Lead a team tasked with coordinating on-the-ground operational activities at event venues; Provide responsive media, issues management, and strategic communications support for event operations, including proactively identifying and responding to reputational risks; Manage the establishment, implementation, and day-to-day oversight of event operations including development of appropriate protocols and processes; Advise and recommend on operational issues; Manage and develop staff by providing constructive feedback and training opportunities.

What my clients say…

I can’t thank Brad enough. His design skills and experience are first-rate, but the real value add comes from his insights into the digital world and wider business environment and related opportunities. These insights and advice helped me to customise and fast-track my digital offering. He is now helping me to map a realistic path to achieve my ambitious growth and revenue aspirations.

Friends drinking spritz at fashion cocktail bar restaurant - Fri

Sean Mulvahill

Director

The Pursuit of Happy Hours

When it comes to graphic design and web design, Brad’s depth of knowledge and experience shines. Not only does he have a deep understanding of print processes, but he also excels in the digital world. Importantly, I can rely on Brad to get the job done right first time, every time to help me create high-quality branded material across all media. I’ve worked with him for many years and can highly recommend him.

André Elhay

Creative Director

André Elhay Creative Services

I have engaged Brad on a number of commercial projects, both freelance and contract, for over twenty-five years. In addition to his impressive creative and technological skills, Brad brings a level of professionalism that is difficult to replicate. He consistently delivers peace of mind to clients and co-workers alike. Over the years, and through a wide range of projects, Brad has met each challenge on time and on budget, and in the process created distinct, contemporary designs that more than matched the requirements of the creative brief.

Chris Terry

Managing Director

Blueprint

Hi Brad, feel free to pass my number on to anyone looking for a recommendation for your web design services. Enigmatic, charismatic and an enthusiastic web designer that works at the brief and gets what you want, highly recommended!

Lee Maher

Managing Director

Urban Property Melbourne

Brad provided outstanding graphic design and illustration services at short notice for an important submission that I was preparing. Brad was able to quickly grasp and give valuable input into the the design brief with the required drawings provided shortly thereafter. These were to a high standard and gave the submission the missing element to make it stand out from the crowd. I would commend Brad to anyone seeking the services of an experienced and creative graphic and web designer.

Michael Sinkowitsch

Co-Founder

Boresight

Brad and his team of guys have innovative mindsets when it comes to creative work. The detailed presentation of the concept to the end artwork has guided my team and my clients to a better brand and image.